AI Insights · Timothy · April 2022
Top 5 Film & Television Apps on iOS in the US: Q1 2022
In Q1 2022, the top 5 film and television apps on iOS in the US showed varied trends in downloads, revenue, and active users. Here’s a detailed look at their performance.
In Q1 2022, the top 5 film and television apps on iOS in the United States displayed notable trends in downloads, revenue, and active users. Here’s a detailed analysis of the performance of HBO Max: Stream TV & Movies, Netflix, Disney+, Peacock TV: Stream TV & Movies, and Hulu: Stream TV shows & movies.
HBO Max: Stream TV & Movies from WarnerMedia experienced fluctuations in both weekly downloads and revenue. Weekly downloads peaked at approximately 1M in mid-January but saw a decline to around 298K by the end of March. Revenue showed a significant increase, reaching about $6.5M in the last week of February, though it slightly decreased to $4.7M by the end of March. Active users also saw a gradual decline from about 4.6M at the start of the quarter to 3.9M at the end.
Netflix, published by Netflix, Inc., had a more stable performance. Weekly downloads ranged from 360K to 639K, with a slight peak towards the end of March. Revenue remained relatively consistent, hovering around $2M to $2.7M throughout the quarter. Active users showed a slight decrease from 21.2M at the beginning of January to 18.1M by the end of March.
Disney+ from Disney saw considerable activity in terms of revenue and active users. Weekly revenue varied, peaking at approximately $5M in mid-January and maintaining around $3.9M to $4.6M towards the end of the quarter. Downloads showed an upward trend, starting at 574K and ending at 510K. Active users also increased from 5.4M in early February to 6.2M by the end of March.
Peacock TV: Stream TV & Movies by Peacock TV LLC had notable trends in weekly revenue and downloads. Revenue saw a significant increase, peaking at around $2.7M in mid-March before slightly decreasing to $2.2M by the end of the quarter. Downloads spiked to 832K in early February but declined to around 316K by the end of March. Active users fluctuated, reaching a high of 3M in mid-February before dropping to 2M by the end of March.
Hulu: Stream TV shows & movies from Hulu, LLC maintained a steady performance in terms of revenue and active users. Weekly revenue ranged from $2.9M to $3.6M, while downloads remained consistent around the 300K mark. Active users showed a slight fluctuation, starting at 11.3M and ending at 10.9M by the end of March.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.